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For conference organizers

Do you want to promote your event and sell extra tickets?

Our newsletter can be your media partner and help you achieve your goals, promoting your event for free to 43354 subscribers

In practice, this means that we exchange visibility with our respective audiences as part of a cross-promotional operation.

is this a good fit?

This Week In React is a large newsletter for mid/senior React and React Native developers looking to stay up-to-date.

This audience is made up of passionate and experienced developers. We believe this partnership is a good fit for both sides:

  • Our audience is likely to buy conference tickets and workshops
  • Your audience is likely to sign up to our newsletter and keep reading it over time

Conferences we partner with

We prefer to partner with conferences that meet the following criteria:

  • The conference is essentially about React and/or React Native
  • The conference takes place on site, with over 300 participants
  • The conference is taking place in Europe or the United States

If you don't meet all the criteria, don't worry, you can always get in touch with us, and we'll figure this out.

Our previous partners

We already partnered with those conferences:

These conferences usually report some extra ticket sales attributed to our promo code, and consider this partnership to be worthwhile.

Partnership execution

Here's how we generally execute this kind of media partnership.

What we do

  • We mention once the conference in the newsletter intro (example)
  • We mention it 3 times (example) at key events (early birds, CFP, speakers announcement...)

What you do

  • You print and distribute our Flyer (A5 leaflet format) in the conference bag
  • You put our logo on your homepage with a do-follow backlink (with ?utm_source=<YOUR_CONF_NAME>)
  • You mention us once in your conference newsletter (with ?utm_source=<YOUR_CONF_NAME>)
  • You offer discount of at least 10% on tickets with promo code TWIR, also useful for tracking

Other options

We are open to negotiating other practices to give you the visibility we both need, such as:

  • Social media mentions
  • Additional newsletter inclusions
  • Creation of a conf summary blog post, that we both distribute
  • Anything else that benefit both of us

Ready to execute?

If this media partnership interests you, please reach out to sebastien@thisweekinreact.com.

To facilitate the execution of this partnership, it is preferable to provide us with all the relevant information about your conf upfront. In particular, knowing the key events of the conference you want us to promote ahead of time, and their respective dates, will help us better orchestrate things.

Here's a useful email template you can use.

Subject: <CONF_NAME> x This Week In React - Media Partnership
Hi,

We would like to establish a conference media with your newsletter.

Here are the details of our conference:
- Name:
- Date:
- Location:
- Number of participants:
- Topics:

We would like to promote our conference at those key events:
- newsletter intro mention - dd/MM/yyyy - Conf scheduled, early birds
- newsletter mention 1 - dd/MM/yyyy - CFP is opening / closing soon
- newsletter mention 2 - dd/MM/yyyy - Speakers announcement + 3 representative headliners
- newsletter mention 3 - dd/MM/yyyy - Last call, late birds

(these key events are examples, and not strict requirements: feel free to suggest whatever helps you get conversions)

We agree to:
- print and distribute your flyer in our swag bag
- put your logo on our homepage with a do-follow backlink
- mention our newsletter in your newsletter
- offer a discount 10%+ with promo code TWIR

... Other details you would like to discuss ...
About newsletter mentions

Use our public calendar to know when we plan to send out an issue on which we can mention your conf.

We usually normalize conf mentions and write the text ourselves, taking into consideration what you want to highlight. If you want to provide a text, keep it super short, within these 2 sizes:

  • 🗓 App.js Conf - 🇵🇱 Kraków - 22-24 May. Get a 10% discount with code "TWIR".
  • 🗓 React Summit - 🇳🇱 Amsterdam - 14-18 June - Get a 10% discount with code "TWIR". Awesome lineup including Evan Bacon, Kent C. Dodds, Theo, Tim Neutkens, Mark Erikson, Fred Schott and so many others!

About the newsletter

Here are a few statistics and testimonials to help you better understand the newsletter audience.

📈 Stats

  • Subscribers count: 43354
  • Monthly growth: +~ 1700
  • Open-rate: 53%
  • Click-rate: 11%

🗣 Testimonials

More testimonials?