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Sponsor the newsletter

Reach a qualified and engaged audience of mid/senior React developers with an ad in our weekly newsletter.

Get in touch:

Last updated: February 2025.

TLDR​

  • Advertise: a product, course, blog post, conference...
  • Placements: 1st sponsor, 2nd sponsor, sponsored link, custom...
  • Subscribers count: 43554
  • Open-rate: 50%
  • Click-rate: 11%
  • Readers at: Meta, Google, Microsoft, GitHub, Shopify, Amazon, Stripe, Cloudflare, ByteDance, Figma, Uber...
  • Most popular offer: 4 x 1st sponsor slots
  • Booking: email us at sponsor@thisweekinreact.com or fill this form

Audience​

The audience of our weekly newsletter is qualitative and engaged, with open-rates way above the industry standard.

📜 Content​

Our editorial line assumes readers are:

  • React developers: we cover the whole React ecosystem
  • React-Native developers: there's a dedicated section in the newsletter
  • experienced: they know React well and are not interested in beginner-friendly content
  • passionate: they want to stay on top of their favorite technology
  • open-minded: they also want to know about non-React news that are relevant to them
  • respecting their time: they want a pre-filtered qualitative content
What makes this newsletter unique

It is a weekly curation of news for React developers, not just about React. And in particular for mid/senior developers that are already productive using React.

We focus on what's really new in an exhaustive way. There's usually a lof of external links, but readers aren't expected to click all of them: simply reading the headlines and comments usually provide enough value.

We filter content heavily, and generally exclude:

  • content produced for SEO, based on keyword analysis
  • listicles, 101's
  • verbose step-by-step tutorials
  • promotional product tutorials
  • most UI libraries and npm packages
About the author - Sébastien Lorber

Sébastien Lorber (@sebastienlorber) is a React early-adopter and user since January 2014.

With a decade of React experience, he has the credibility and authority to know exactly what is interesting to a senior React developer, and is able to provide unique insight.

Since 2020, he has been working for Meta as a freelancer. He is the lead maintainer of Docusaurus, a React static site generator for creating beautiful documentation websites, one of Meta's most successful open source project.


🌍 Demography​

Our audience is well-balanced, with the largest share in Europe (40%) followed by North America (18%).

Substack audience demography stats

📈 Stats​

  • Subscribers count: 43554
  • Monthly growth: +~ 1500
  • Open-rate: 50%
  • Click-rate: 11%
Email provider screenshot (April 2024)
screenshot
About the open-rate - an unreliable metric

🗣 Testimonials​

Readers regularly express their satisfaction. Check our Twitter testimonials.

More testimonials?

Placements​

We offer multiple sponsored placements, each of them has a different price.

The newsletter structure stays the same every week:

/newsletter/236
Check our last newsletter issue to get a better idea!

This placement offers a generous ad copy length at the beginning of the newsletter, before the React section.

Ad constraints and example

Placement constraints:

  • Title: 55 characters max, 1 link
  • Body: 800 characters max, max 2 links, max 3 line breaks, decent usage of bold/smileys/list
  • Image: horizontal banner - ideally 1200x600px
mailto:sponsor@thisweekinreact.com
ACME Corporation logo

ACME Corporation - The best SaaS in the world

The ACME corporation offers the best React products in the world. This is perfect for React and React-Native developers reading this newsletter. We have a lot of great JS SDKs and API clients, covering every possible stack you might want to use:

  • JavaScript & Node.js
  • React & React-Native
  • Expo config plugin

Check all our SDKs now! They all have an outstanding native TypeScript support!

We are also hiring! If you are interested to join a top-notch company with a remote-first culture and talented engineers, don't miss this great offering: ACME Staff Software Engineer

Next availability: July 2025
Audience size projection: ~45000
Price:
  • 1 issue: 1500€
  • 2 issue: 2700€
  • 4 issues: 5000€ (recommended offer)
  • 8 issues: 9600€

This placement appears in the middle of the newsletter, in between the React and React-Native sections.

Ad constraints and example

Placement constraints:

  • Title: 55 characters max, 1 link
  • Body: 800 characters max, max 1 link, max 2 line breaks, decent usage of bold/smileys/list
  • Image: horizontal banner - ideally 1200x600px
mailto:sponsor@thisweekinreact.com
ACME Corporation logo

ACME Corporation - The best SaaS in the world

The ACME corporation offers the best React products in the world. This is perfect for React and React-Native developers reading this newsletter. We have a lot of great JS SDKs and API clients, covering every possible stack you might want to use:

  • JavaScript & Node.js
  • React & React-Native
  • Expo config plugin

Check all our SDKs now! They all have an outstanding native TypeScript support!

We are also hiring! If you are interested to join a top-notch company with a remote-first culture and talented engineers, don't miss this great offering: ACME Staff Software Engineer

Next availability: May 2025
Audience size projection: ~45000
Price:
  • 1 issue: 800€
  • 2 issue: 1300€
  • 4 issues: 2200€ (recommended offer)
  • 8 issues: 4000€

Sponsored Links are sponsored links inserted in the React or React-Native newsletter sections, alongside the regular content. Subscribers can't miss them, right between the section headlines and the list of links they are interested in.

There's up to 2 sponsored links per section. When there's more than 1 sponsored link, the 2nd link appears in the middle of the section.

Ad constraints and example
Price:
  • ⚛️ 4 * React Links: 1600€
  • 📱 4 * React Native Links 500€

Use sponsored links to
  • promote a React or React-Native product
  • promote a relevant piece of content such as a product tutorial blog post
  • improve your SEO profile with a new do-follow backlink
  • remind the audience of an already-promoted product and stay top-of-mind
  • get a lower Cost-Per-Click: favor number of clicks instead of brand awareness
  • drive traffic to your site for creating qualified retargeting look-alike audiences

🧑‍🎨 Custom​

Reach out to sponsor@thisweekinreact.com to explain us your marketing goals. We can create custom offers including:

  • custom placement bundles with quantity discounts
  • sponsored placement at the top of the email on our occasional React articles
  • sponsored smart placement, tightly integrated in an article we write related to your product

Order process​

The easiest way is to simply contact us, we'll get back to you asap, explaining everything:

⏱ Now​

Alternatively, you can also provide us with all the information we need straight away, and follow these steps:

Useful additional information to provide:

  • let us know if you have strict calendar constraints, such as a fixed-date event
  • give us a list of companies you don't want to advertise alongside in the same issue
We suggest using the following email template
Hi

We would like to sponsor This Week In React.

Booking informations:
- Sponsorship placement: 1st sponsor
- Number of issues: 4
- Price: 1000€

Requested dates (dd/MM/yyyy):
- 06/09/2022
- 27/09/2022
- 04/10/2022
- 11/10/2022

Additional information:
- We are flexible for the dates: yes / no
- Competitors we do not want to advertise alongside in the same issue: Company1, Company2...

Company details for invoicing:
- Company Name: ACME Corp
- Street: 42 Software Street,
- Postal code: 94102
- City: San Francisco
- VAT / tax number (if applicable):
- Contact email: marketing@acme.com

If this booking order is valid, please send us an invoice asap.

We will send the ad copy before the 31/08/2022

⏳ Later​

Once the order is complete:

  • you pay the invoice under 15 days, before the publication date
  • we give you access to our sponsor portal
  • you provide the ad copy at least one week before the issue date
  • we review and validate the ad copy
  • we include the ad in the newsletters 🎉

To sponsor or not?​

Make sure your ad is relevant to the target audience.

✅ Good fit​

  • Reach mid/senior React developers
  • Reach cross-platform enthusiasts, using both React and React-Native
  • Reach open-minded developers using JavaScript, TypeScript, Node.js...
  • Reach decision makers: CTOs, tech leads, engineering managers...

❌ Bad fit​

  • Reach an audience of only junior React developers
  • Promote something irrelevant to React developers
info

We will tell you if we think your ad is not a good fit.

Past Sponsors​

Previous sponsors include: PostHog, Axiom, WorkOS, Clerk, Omlet, Highlight, FrontendMaster, Ably, AG Grid, Graphite Grid, NLUX, RevenueCat, Stream, PowerSync, Callstack, Software Mansion, Meilisearch, Storyblok, Retool, Sizzy, CoderPad, React-Bricks, Refine, Apryse, Suncel, React-Admin, TinaCMS, Checkly, SurveyJS, FrontendMasters, Flycode, WithFrame, Meteor, Hashnode, Sunsama, Moropo, RemixTape, Storetasker, Porkbun, Tripetto, MightyMeld, UXPin, Cambly, Nylas, Indy, TechTree...

FAQ​

Why are some dates unavailable

This newsletter is mostly run by a single person who sometimes has to take vacations 😅

I prefer to be pessimistic and open sponsorship slots once I'm sure I will be available.

Are the sponsorship dates contractual?

The respect of sponsorship dates are a best effort and not contractual, unless we sign a contract.

This newsletter is mostly run by a single person, and unexpected life events can happen.

That can lead to offset the upcoming sponsorship slots. In practice, your dates shouldn't be delayed by more than one issue/week.

We will let you know if publication dates are postponed, and look for a solution together in case your dates are not flexible.

Do you provide tracking / reporting?

We don't provide any reporting by default, but you can ask for a basic reporting one week after the send.

To measure the result of your newsletter campaign, we suggest:

  • to add utm_ querystring parameters (we automatically add some default utm parameters in case you don't provide them)
  • to provide your own tracking links to count clicks (please do not use bit.ly, it often flag emails as spam on some email clients, we prefer dub.sh using your own custom domain)

In the future, we will look into providing a good reporting automatically.

Why are prices higher for a single issue?

To keep a positive ROI for us, we have to take into account the time it takes to manage sponsorships: sales, support, booking, invoicing, ad copy reviews, email integration...

Why is the sponsorship calendar public?

This newsletter is being built in public, in a transparent way:

In case you don't want your company's name to appear in our public calendar, please give us a company alias name.

What happens if I don't submit my ad copy on time?

It is your responsibility to provide the ad copy on time, at least one week before the publication date.

Unless we have an agreement, it is not possible to cancel a sponsorship slot at the last minute. We will have to run your ad, no matter what.

In case we don't receive your ad copy on time, we will:

  • use the copy of a previous ad, if possible
  • fallback to a quick-and-dirty ad we create ourselves based on your ad landing page

For these reasons, we strongly recommend to submit your ad copy on time, including ad updates.

What happens if my ad gets scheduled the same day as a company I don't like, or a competitor?

Our newsletter has multiple placements, and it is possible that your ad gets matched with another ad that does not please you.

We understand that you might not want to broadcast your ad the same newsletter as your competitors. In practice, we think it is not a big deal, and many paid marketing channels (such as Google search ads) display competitors already.

However, in case there are companies and competitors you absolutely don't want to advertise alongside, we kindly ask you to be proactive and provide us with an exhaustive list of companies you do not want to be matched with.

If you don't provide such a list when booking a slot, we will do our best to not match you with a competitor on a best-effort basis based on our intuition, but there will be no guarantee.

Please keep in mind that our sales/booking team doesn't always have perfect knowledge of who's competing with whom, and to what extent. You know better than us whose companies you don't want to be matched with.