Sponsor the newsletter
Reach a qualified and engaged audience of experimented React developers with an ad in our weekly newsletter.
Last updated: September 2023.
TLDR
- Advertise: a product, course, conference, job offer...
- Placements: 1st sponsor, 2nd sponsor, job offers, custom...
- Subscribers count: 26982
- Open-rate: 58%
- Click-rate: 14%
- Localized: the newsletter is sent in 🇬🇧 English and 🇫🇷 French.
- Readers at: Meta, Google, Microsoft, GitHub, Shopify, Amazon, Stripe, Cloudflare, ByteDance, Figma, Uber...
- Most popular offer: 1st sponsor - 4 issues - sent to all subscribers
- Sponsorship calendar: check for the next availabilities
- Order now!
Audience
The audience of our weekly newsletter is qualitative and engaged, with open-rates way above the industry standard.
📜 Content
Our editorial line assumes our readers are:
- React developers: we cover the whole React ecosystem
- React-Native developers: there's a dedicated section in the newsletter
- experienced: they know React well and are not interested in beginner-friendly content
- passionate: they want to stay on top of their favorite technology
- open-minded: they also want to know about non-React news that are relevant to them
- respecting their time: they want a content pre-filter instead of scrolling on Twitter
What makes this newsletter unique
It is a weekly curation of news for React developers, not just about React.
We focus on what's really new in an exhaustive way. There's usually a lof of external links, but readers aren't expected to click all of them: simply reading the headlines and comments usually provide enough value.
We filter content heavily, and generally exclude:
- content produced for SEO, based on keyword analysis
- listicles, 101's, verbose step-by-step tutorials
- most UI libraries and npm packages
About the author - Sébastien Lorber
Sébastien Lorber (@sebastienlorber) is a T-shaped software engineer, with a strong React and React-Native expertise.
He became a React early-adopter in January 2014.
With nearly a decade of React experience, he has the credibility and authority to know exactly what is interesting to a senior React developer, and is able to provide unique insight.
Since 2020, he has been working for Meta as a freelancer. He is the lead maintainer of Docusaurus, a React static site generator for creating beautiful documentation websites. It is one of Meta's most successful open source project. Docusaurus 2.0 launched recently, and his managers and colleagues are satisfied of his work (1, 2, 3). This newsletter website itself is built with Docusaurus!
📈 Stats
- Subscribers count: 26982 (🇬🇧22982 + 🇫🇷4000)
- Monthly growth: +1300
- Open-rate: 58%
- Click-rate: 14%
In practice, the open-rate is likely higher because:
🗣 Testimonials
Readers regularly express their satisfaction. Check our Twitter testimonials.
Placements
The newsletter structure stays the same every week, offering 3 sponsorship ad placements:
- 🥇 1st sponsor
- 🔗 React news
- 🥈 2nd sponsor
- 🔗 React-Native news
- 🔗 Other news
- 🤣 Funny meme
Check our
last newsletter issueto get a better idea!
Each placement has a different price and ad copy constraints.
Use this character counter to ensure your ad copy respect those constraints.
🥇 1st sponsor
This sponsorship ad placement offers a generous ad copy length, in the first half of the newsletter.
Ad constraints and example
- Title: 55 characters max, 1 link
- Body: 900 characters max, max 2 links, max 3 line breaks, decent usage of bold/smileys/list
- Image: horizontal banner - ideally 1200x600px
ACME Corporation - The best SaaS in the world
The ACME corporation offers the best React products in the world. This is perfect for React and React-Native developers reading this newsletter. We have a lot of great JS SDKs and API clients, covering every possible stack you might want to use:
- JavaScript & Node.js
- React & React-Native
- Expo config plugin
Check all our SDKs now! They all have an outstanding native TypeScript support!
We are also hiring! If you are interested to join a top-notch company with a remote-first culture and talented engineers, don't miss this great offering: ACME Staff Software Engineer
- 1 issue: 1000€
- 4 issues: 3300€ (recommended offer)
- 8 issues: 5700€
🥈 2nd sponsor
This sponsorship ad placement appears in the middle of the newsletter, in between the React and React-Native sections.
Ad constraints and example
- Title: 55 characters max, 1 link
- Body: 600 characters max, max 1 link, max 2 line breaks, decent usage of bold/smileys/list
- Image: horizontal banner - ideally 1200x600px
ACME Corporation - The best SaaS in the world
The ACME corporation offers the best React products in the world. This is perfect for React and React-Native developers reading this newsletter. We have a lot of great JS SDKs and API clients, covering every possible stack you might want to use:
- JavaScript & Node.js
- React & React-Native
- Expo config plugin
Check all our SDKs now! They all have an outstanding native TypeScript support!
We are also hiring! If you are interested to join a top-notch company with a remote-first culture and talented engineers, don't miss this great offering: ACME Staff Software Engineer
- 1 issue: 600€
- 4 issues: 1600€ (recommended offer)
- 8 issues: 3000€
🧑🎨 Custom
Reach out to sponsor@thisweekinreact.com to discuss in details your sponsorship needs.
We can offer premium sponsorship opportunities:
- A sponsored placement on our occasional React articles, that we also send by email
- A sponsored honest review of your product
- A sponsored issue 100% dedicated to your product
Order process
⚡️ Now
To order a sponsorship slot, follow these steps:
- Select your placement and number of issues
- Select available dates on the public sponsorship calendar
- Prepare your company details for invoicing
- Email us at sponsor@thisweekinreact.com
- We emit an invoice and finalize the booking of the adverting slots
We suggest using this order email template
Hi
We would like to sponsor This Week In React.
Booking informations:
- Sponsorship placement: 1st sponsor
- Number of issues: 4
- Price: 1000€
Requested dates (dd/MM/yyyy):
- 06/09/2022
- 27/09/2022
- 04/10/2022
- 11/10/2022
We are flexible for the dates: yes / no
Company details for invoicing:
- Company Name: ACME Corp
- Street: 42 Software Street,
- Postal code: 94102
- City: San Francisco
- VAT / tax number (if applicable):
- Contact email: marketing@acme.com
If this booking order is valid, please send us an invoice asap.
We will send the ad copy before the 31/08/2022
You don't have to book consecutive ad slots. Spreading your ads over time can give a better campaign ROI.
⏱ Later
Once the order is complete:
- You pay the invoice under 30 days before the publication date
- You provide the ad copy
- We review and validate the ad copy
- We send the ad in the newsletters 🎉
You can book a sponsorship offer without providing the ad copy immediately. We kindly ask you to:
- provide an estimated date to send the ad copy: we will schedule a recall
- provide the final ad copy at least one week before the first publication date
Send us your ad copy by email as rich text, including the links and formatting:
ACME Corporation - The best SaaS in the world
The ACME corporation offers the best React products in the world. This is perfect for React and React-Native developers reading this newsletter. We have a lot of great JS SDKs and API clients, covering every possible stack you might want to use:
- JavaScript & Node.js
- React & React-Native
- Expo config plugin
Check all our SDKs now! They all have an outstanding native TypeScript support!
We are also hiring! If you are interested to join a top-notch company with a remote-first culture and talented engineers, don't miss this great offering: ACME Staff Software Engineer
To sponsor or not?
The audience of this newsletter is more qualitative than quantitative. Make sure your ad is relevant to the target audience.
✅ Good fit
- Reach experimented React developers
- Reach cross-platform enthusiasts, using both React and React-Native
- Reach a unique audience of React developers speaking French 🇫🇷
- Reach open-minded developers using JavaScript, TypeScript, Node.js...
- Reach decision makers: CTOs, tech leads, engineering managers...
❌ Bad fit
- Reach an audience of junior React developers
- Promote something irrelevant to React developers
We will tell you if we think your ad is not a good fit.
Past Sponsors
These companies previously sponsored the newsletter:
- Conferences: App.js, React Brussels, Chain React, BeJS...
- Products: Stream, Storyblok, Retool, Sizzy, CoderPad, React-Bricks, Refine, Suncel, React-Admin, TinaCMS, Checkly, SurveyJS, FrontendMasters, Flycode, Axiom, Meteor, Hashnode, Sunsama, RemixTape, Storetasker, Porkbun, UXPin, Cambly, Nylas, Indy, TechTree...
- Job offers: Causal, Passionfroot, G2i, Software Mansion, Cajoo, Front, Cycle, Showtime, Luko, Matters, Maki, Nabla, Pelico, Masteos, Shotgun, Pricemoov, Germinal, WeCasa, iFeelSmart, BAM, Premier Octet, My Little Team...
FAQ
Why are some dates marked as unavailable
This newsletter is mostly run by a single person who sometimes has to take vacations 😅
I prefer to be pessimistic and open sponsorship slots once I'm sure I will be available.
Are the sponsorship dates contractual?
The respect of sponsorship dates are a best effort and not contractual, unless we sign a contract.
This newsletter is mostly run by a single person, and unexpected life events can happen.
That can lead to offset the upcoming sponsorship slots. In practice, your dates shouldn't be delayed by more than one issue/week.
We will let you know if publication dates are postponed, and look for a solution together in case your dates are not flexible.
Do you provide tracking / reporting?
We don't provide any kind reporting by default, but you can ask for a basic reporting one week after the send.
To measure the result of your newsletter campaign, we suggest:
- to provide your own tracking links to count clicks: use bit.ly!
- to intercept the
utm_querystring parameters we automatically add to all external links
In the future, we will look into providing a good reporting automatically.
Why are prices higher for a single issue?
To keep a positive ROI, we have to take into account the time it takes to manage sponsors: explanations, booking, invoicing, ad copy reviews, questions...
Why is the sponsorship calendar public?
This newsletter is being built in public, in a transparent way:
- The sponsorship calendar is public
- The Indie Hackers product page provides monthly reportings on turnover, growth...
In case you don't want your company's name to appear in our public calendar, please give us a company alias name.