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Reach a qualified and engaged audience of mid/senior React developers with an ad in our weekly newsletter.

Get in touch:

Last updated: October 2023.

TLDR​

  • Advertise: a product, course, blog post, conference...
  • Placements: 1st sponsor, 2nd sponsor, quick link, custom...
  • Subscribers count: 29552
  • Open-rate: 56%
  • Click-rate: 14%
  • Localized: the newsletter is sent in πŸ‡¬πŸ‡§ English and πŸ‡«πŸ‡· French.
  • Readers at: Meta, Google, Microsoft, GitHub, Shopify, Amazon, Stripe,Cloudflare, ByteDance, Figma, Uber...
  • Most popular offer: 4 x 1st sponsor slots
  • Booking: email us at sponsor@thisweekinreact.com or fill this form

Audience​

The audience of our weekly newsletter is qualitative and engaged, with open-rates way above the industry standard.

πŸ“œ Content​

Our editorial line assumes our readers are:

  • React developers: we cover the whole React ecosystem
  • React-Native developers: there's a dedicated section in the newsletter
  • experienced: they know React well and are not interested in beginner-friendly content
  • passionate: they want to stay on top of their favorite technology
  • open-minded: they also want to know about non-React news that are relevant to them
  • respecting their time: they want a pre-filtered qualitative content
What makes this newsletter unique

It is a weekly curation of news for React developers, not just about React. And in particular for mid/senior developers that are already productive using React.

We focus on what's really new in an exhaustive way. There's usually a lof of external links, but readers aren't expected to click all of them: simply reading the headlines and comments usually provide enough value.

We filter content heavily, and generally exclude:

  • content produced for SEO, based on keyword analysis
  • listicles, 101's
  • verbose step-by-step tutorials
  • promotional product tutorials
  • most UI libraries and npm packages
About the author - SΓ©bastien Lorber

SΓ©bastien Lorber (@sebastienlorber) is a React early-adopter and user since January 2014.

With a decade of React experience, he has the credibility and authority to know exactly what is interesting to a senior React developer, and is able to provide unique insight.

Since 2020, he has been working for Meta as a freelancer. He is the lead maintainer of Docusaurus, a React static site generator for creating beautiful documentation websites. It is one of Meta's most successful open source project. Docusaurus 2.0 launched recently, and his managers and colleagues are satisfied of his work (1, 2, 3). This newsletter website itself is built with Docusaurus!


πŸ“ˆ Stats​

  • Subscribers count: 29552
  • Monthly growth: +1300
  • Open-rate: 56%
  • Click-rate: 14%
Email provider screenshot (February 2023)
screenshot
About the open-rate - an unreliable metric

πŸ—£ Testimonials​

Readers regularly express their satisfaction. Check our Twitter testimonials.

More testimonials?

Placements​

We offer multiple sponsored placements, each of them has a different price.

The newsletter structure stays the same every week:

/newsletter/164
Check our last newsletter issue to get a better idea!

This placement offers a generous ad copy length at the beginning of the newsletter, before the React section.

Ad constraints and example

Placement constraints:

  • Title: 55 characters max, 1 link
  • Body: 800 characters max, max 2 links, max 3 line breaks, decent usage of bold/smileys/list
  • Image: horizontal banner - ideally 1200x600px
mailto:sponsor@thisweekinreact.com
ACME Corporation logo

ACME Corporation - The best SaaS in the world

The ACME corporation offers the best React products in the world. This is perfect for React and React-Native developers reading this newsletter. We have a lot of great JS SDKs and API clients, covering every possible stack you might want to use:

  • JavaScript & Node.js
  • React & React-Native
  • Expo config plugin

Check all our SDKs now! They all have an outstanding native TypeScript support!

We are also hiring! If you are interested to join a top-notch company with a remote-first culture and talented engineers, don't miss this great offering: ACME Staff Software Engineer

Next availability: December 2023
Audience size projection: ~31000
Price:
  • 1 issue: 1000€
  • 4 issues: 3300€ (recommended offer)
  • 8 issues: 5700€

This placement appears in the middle of the newsletter, in between the React and React-Native sections.

Ad constraints and example

Placement constraints:

  • Title: 55 characters max, 1 link
  • Body: 600 characters max, max 1 link, max 2 line breaks, decent usage of bold/smileys/list
  • Image: horizontal banner - ideally 1200x600px
mailto:sponsor@thisweekinreact.com
ACME Corporation logo

ACME Corporation - The best SaaS in the world

The ACME corporation offers the best React products in the world. This is perfect for React and React-Native developers reading this newsletter. We have a lot of great JS SDKs and API clients, covering every possible stack you might want to use:

  • JavaScript & Node.js
  • React & React-Native
  • Expo config plugin

Check all our SDKs now! They all have an outstanding native TypeScript support!

We are also hiring! If you are interested to join a top-notch company with a remote-first culture and talented engineers, don't miss this great offering: ACME Staff Software Engineer

Next availability: December 2023
Audience size projection: ~31000
Price:
  • 1 issue: 600€
  • 4 issues: 1600€ (recommended offer)
  • 8 issues: 5700€

Quick Links are sponsored links inserted in the React or React-Native newsletter sections, alongside the regular content. Subscribers can't miss them, right between the section headlines and the list of links.

Ad constraints and example
Price:
  • βš›οΈ 4 Quick Links - React section: 800€
  • πŸ“± 4 Quick Links - React-Native section 300€

Use quick links to
  • promote a React or React-Native product
  • promote a relevant piece of content such as a product tutorial blog post
  • improve your SEO profile with a new do-follow backlink
  • remind the audience of an already-promoted product and stay top-of-mind

πŸ§‘β€πŸŽ¨ Custom​

Reach out to sponsor@thisweekinreact.com to explain us your marketing goals. We can create custom offers including:

  • custom placement bundles with quantity discounts
  • sponsored placement on our occasional React articles
  • sponsored honest review of your product
  • sponsored issue dedicated to your product

Order process​

The easiest way is to simply contact us, we'll get back to you asap, explaining everything:

⏱ Now​

Alternatively, you can also provide us with all the information we need straight away, and follow these steps:

We suggest using the following email template
Hi

We would like to sponsor This Week In React.

Booking informations:
- Sponsorship placement: 1st sponsor
- Number of issues: 4
- Price: 1000€

Requested dates (dd/MM/yyyy):
- 06/09/2022
- 27/09/2022
- 04/10/2022
- 11/10/2022

We are flexible for the dates: yes / no

Company details for invoicing:
- Company Name: ACME Corp
- Street: 42 Software Street,
- Postal code: 94102
- City: San Francisco
- VAT / tax number (if applicable):
- Contact email: marketing@acme.com

If this booking order is valid, please send us an invoice asap.

We will send the ad copy before the 31/08/2022

⏳ Later​

Once the order is complete:

  • you pay the invoice under 30 days before the publication date
  • you provide the ad copy at least one week before the issue date
  • we review and validate the ad copy
  • we include the ad in the newsletters πŸŽ‰

To sponsor or not?​

Make sure your ad is relevant to the target audience.

βœ… Good fit​

  • Reach mid/senior React developers
  • Reach cross-platform enthusiasts, using both React and React-Native
  • Reach open-minded developers using JavaScript, TypeScript, Node.js...
  • Reach decision makers: CTOs, tech leads, engineering managers...

❌ Bad fit​

  • Reach an audience of only junior React developers
  • Promote something irrelevant to React developers
info

We will tell you if we think your ad is not a good fit.

Past Sponsors​

Previous sponsors include: Clerk, Highlight, FrontendMaster, Axiom, Ably, Stream, Software Mansion, Storyblok, Retool, Sizzy, CoderPad, React-Bricks, Refine, Suncel, React-Admin, TinaCMS, Checkly, SurveyJS, FrontendMasters, Flycode, Meteor, Hashnode, Sunsama, RemixTape, Storetasker, Porkbun, UXPin, Cambly, Nylas, Indy, TechTree...

FAQ​

Why are some dates unavailable

This newsletter is mostly run by a single person who sometimes has to take vacations πŸ˜…

I prefer to be pessimistic and open sponsorship slots once I'm sure I will be available.

Are the sponsorship dates contractual?

The respect of sponsorship dates are a best effort and not contractual, unless we sign a contract.

This newsletter is mostly run by a single person, and unexpected life events can happen.

That can lead to offset the upcoming sponsorship slots. In practice, your dates shouldn't be delayed by more than one issue/week.

We will let you know if publication dates are postponed, and look for a solution together in case your dates are not flexible.

Do you provide tracking / reporting?

We don't provide any kind reporting by default, but you can ask for a basic reporting one week after the send.

To measure the result of your newsletter campaign, we suggest:

  • to provide your own tracking links to count clicks: use bit.ly!
  • to intercept the utm_ querystring parameters we automatically add to all external links

In the future, we will look into providing a good reporting automatically.

Why are prices higher for a single issue?

To keep a positive ROI for us, we have to take into account the time it takes to manage sponsorships: sales, support, booking, invoicing, ad copy reviews, email integration...

Why is the sponsorship calendar public?

This newsletter is being built in public, in a transparent way:

In case you don't want your company's name to appear in our public calendar, please give us a company alias name.